Jumat, 28 September 2012

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Digital Marketing Strategy: An Integrated Approach to Online Marketing, by Simon Kingsnorth

Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.

Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

  • Sales Rank: #447575 in Books
  • Published on: 2016-05-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.21" h x .3" w x 6.14" l, 1.18 pounds
  • Binding: Paperback
  • 344 pages

Review
"Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. "Digital Marketing Strategy" covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding. ...[V]ery highly recommended as a core addition to community and library Business Marketing instructional reference collections and supplemental studies reading lists."
(Midwest Book Review Wisconsin Bookwatch, The Business Shelf)

"Combines a detailed knowledge of digital channel management with classic marketing theory. The result is essential reading for digital marketing practitioners at all levels." (Emma Wilson CEO, Harvest Digital)

"Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. Here Simon and his contributors have set out some brilliant guidelines for marketers of all levels which will empower them to succeed."


(Damian Ryan, The Global Academy of Digital Marketing author of Understanding Digital Marketing and Understanding Social Media)

"It's all here. An invaluable one-stop guide to navigating the discipline of digital marketing – great for newcomers and an excellent reference for the more experienced." (Simon Fenn Co-founder, Pancentric Digital)

"An excellent all-in-one primer for today's digital entrepreneur."
(Jonathan Gabay Brand Psychologist)

About the Author
Simon Kingsnorth is the Global Head of Digital Marketing at Citi Private Bank.� His research interests include paid search, SEO, social media, affiliate and email marketing, CRM, and website design and development.�Contributors:
Glen Conybeare, Chief Commercial Officer, StickyeyesMurray Cox, Digital Strategy Director, Pancentric DigitalJames Bourner, Digital Advertising Expert, Jellyfish

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1 of 2 people found the following review helpful.
Best Digital Marketing Book This Year ... I Read
By Mohammed F. Reiad
Total Integration Components for Digital Marketer

2 of 3 people found the following review helpful.
Worthy
By Autamme_dot_com
Is this a textbook or a route map to establishing or streamlining your digital marketing strategy? The positioning is unclear, yet it provides in any case a great host of information about digital marketing subjects that can be used by the practitioner or student as a base for their own needs.

The author has consolidated a lot of relevant, practical information together in this book, acting as a bit of a ready-reference source instead of a more outwardly looking inspirational guide to doing digital marketing. This is not a criticism per se, but a reflection of how the book appears and feels. Certainly it is doing a good job and has the potential to be a closely consulted companion for many readers.

It seems that the objective is not to be a “one size fits all” book, so by providing a host of strategies, theory, practical case studies and guidance the author aims to be a central resource and the reader has to pick the tools that may be best suited to their requirements and then implement them at will. This makes sense in many ways. This book can also be a more unique, personal book to each reader, since they get different benefits from their book along the way.

In any case, this can be a certain “no brainer” purchase; it is competitively priced and has a lot of relevant, up-to-date information that acts as a great springboard to additional knowledge for the reader. It is more than just digital marketing too, so if you’ve forgotten some of your marketing and business theory you can brush up on this at the same time without being embarrassed!

Leave some space on your bookshelf for this book!

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Senin, 24 September 2012

[L734.Ebook] Download PDF Holt Science & Technology: Student Edition (D) Human Body Systems and Health 2005, by RINEHART AND WINSTON HOLT

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Holt Science & Technology: Student Edition (D) Human Body Systems and Health 2005, by RINEHART AND WINSTON HOLT

Body Organization and Structure - Circulation and Respiration - The Digestive and Urinary Systems - Communication and Control - Reproduction and Development - Body Defenses and Disease - Staying Healthy

  • Sales Rank: #739666 in Books
  • Published on: 2003-12-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.75" h x 8.75" w x .75" l, 2.10 pounds
  • Binding: Hardcover
  • 240 pages

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Minggu, 23 September 2012

[F350.Ebook] Download Ebook Safety-Scale Laboratory Experiments for Chemistry for Today (Cengage Laboratory Series for General, Organic, and Biochemistry), by Spencer

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Safety-Scale Laboratory Experiments for Chemistry for Today (Cengage Laboratory Series for General, Organic, and Biochemistry), by Spencer

This proven lab manual offers a unique blend of laboratory skills and exercises that effectively illustrate concepts from the main text, CHEMISTRY FOR TODAY: GENERAL, ORGANIC, AND BIOCHEMISTRY, 8th and 9th Editions. The book's 15 general chemistry and 20 organic/biochemistry safety-scale laboratory experiments use small quantities of chemicals and emphasize safety and proper disposal of materials. 'Safety-scale' is the authors' own term for describing the amount of chemicals each lab experiment requires -- less than macroscale quantities, which are expensive and hazardous, and more than microscale quantities, which are difficult to work with and require special equipment.

  • Sales Rank: #32154 in Books
  • Published on: 2017-01-01
  • Original language: English
  • Dimensions: 10.75" h x 8.25" w x 1.00" l,
  • Binding: Paperback
  • 521 pages

About the Author
Spencer L. Seager retired from Weber State University in 2013 after serving for 52 years as a faculty member of the chemistry department. He served as department chairman from 1969 until 1993 and taught general and physical chemistry at the university. Dr. Seager was also active in projects designed to help improve chemistry and other science education in local elementary schools. He received his B.S. in chemistry and Ph.D. in physical chemistry from the University of Utah. He currently serves as an adjunct professor at Weber State and the University of South Dakota, where he teaches online courses in general chemistry, elementary organic chemistry, and elementary biochemistry.

Maren S. Hansen is a science teacher at West High School, where she teaches honors biology. She has also taught AP biology and biology in the International Baccalaureate Program. She received her B.A. and master of education degrees from Weber State University. Professor Hansen's professional interests have focused upon helping students participate in Science Olympiad and Science Fair. Her other interests include adventure travel, mountain hiking, gardening, and the company of friends and family. She hopes to share her love of science with her two children.

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Only because I have to have it to pass the ...
By Amazon Customer
Only because I have to have it to pass the class. Most of the labs we "did" (it was an online class & lab) were basic and got the point across, but how effective is it to have a lab where you just look at pictures and don't actually get to see what is happening. You only get to see the aftereffect.

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Jumat, 21 September 2012

[A506.Ebook] Download Enemies of God: Witch Hunt in Scotland, by Christina Larner

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Enemies of God: Witch Hunt in Scotland, by Christina Larner

For many years the European witch craze of the 16th and 17th centuries was considered a subject of almost "bad taste" to study. Then came World War II and a genocide which was the greatest convulsion of evil the world had ever seen. Scholars realized that the witch cult was still with us. This is the story of how a rapidly growing and civilized European nation could turn on itself in a frenzy of violence, and marginalize and kill its own people in a hysteria which became both self-perpetuating and self-justifying; of how otherwise sober and intelligent people could defend this killing, and of how a state could use mass murder as an instrument of state policy.

  • Sales Rank: #4699776 in Books
  • Published on: 1981-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.25" w x 5.50" l, 1.13 pounds
  • Binding: Hardcover
  • 256 pages

From Library Journal
Though one tends to think of witch trials as being limited to Salem, MA, Europe was also very happy to throw a young woman on the fire in the name of God. Larner's 1983 volume offers a detailed history of witch persecutions in Scotland, where the craft was a criminal offense punishable by death.
Copyright 2001 Reed Business Information, Inc.

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15 of 16 people found the following review helpful.
Enemies of God.
By Renee McSheffrey
Christina Larner has written and excellent and readable book about the horrors of the witch hunt in Scotland.
"Enemies of God" is very informative and well organized in its approach to the witch hunts in Scotland. Her book discusses everything from the start of, and reasons for the witch craze to the trials themselves, some of which are described in amazing (and rather unpleasant) detail.
I was impressed with the book not being simply an excuse to write some gory and horrific accounts of human torture, but rather Larner takes a scholarly approach and explores not only the cases themselves, but social structure, religion, politics and superstition of the times, and their influence on the witch trials.
The language is very adult and straightforward with out being too full of jargon or obscure references. However the book does seem at times to assume that the reader has access to the same sources as the author and has actually read them.
This is an excellent book for those wishing to study the witch trials of Scotland in a serious manner.

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Minggu, 09 September 2012

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The Autism Mom's Survival Guide (for Dads, too!): Creating a Balanced and Happy Life While Raising a Child with Autism, by Susan Senator

Given the daily challenges of raising a child with autism, it’s easy for parents to lose themselves and for their overall quality of life to plummet. Susan Senator interweaves the voices of autism parents, researchers, and professionals to offer guidance and encouragement on how to find happiness and fulfillment in the midst of the struggles of raising an autistic child. Topics include: how to handle feelings of despair and hopelessness; finding fun, even during turbulent times; caring for your marriage; and finding a balance between accepting your child as he or she is and seeking new treatments.

To learn� more about the author, visit her website at susansenator.com.

  • Sales Rank: #616420 in Books
  • Published on: 2010-03-30
  • Released on: 2010-03-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.80" h x .60" w x 5.50" l, .56 pounds
  • Binding: Paperback
  • 208 pages
Features
  • ISBN13: 9781590307533
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review
“4 � stars out of 5.� Reflects the true experience of autism parents, bravely presenting the painful controversies and issues that crop up when the medical and educational communities fail to provide the support or information needed to make good decisions.� Senator’s prose is intense, sometimes anguished, with occasional glimpses of poetry.� A satisfying book…the stuff of truly gripping memoir.”—About.com


“Exceptional. Reading this was like Senator was holding my hand, leading me through the process, coaching me.� She deftly and graciously addresses the issues of depression, and coping with judgment and criticism.� Senator offers concrete advice for gaining perspective and choosing therapies for our children.”—TeenAutism.com

“Senator's message of a balanced life is valid and empowering at any point in a family's journey with ASD. A great read.”—Library Journal
“This book is undoubtedly one of the best I’ve read on raising a child with autism.� The author has an authentic way of inviting the reader to look at all sides of an issue and gain a broader perspective of what it means to live in a family affected by autism, without ever sounding too clinical, preachy, or victimized.� Senator’s believable writing style, personal experience, and ability to blend the different viewpoints of other parents makes The Autism Mom’s Survival Guide as real as it gets.”—Exceptional Parent

“Did you know that autism parents can choose an identity other than Avenging Warrior or Martyr?� That it is reasonable to aim for happy lives for us and for our children, despite our kids’ challenges?� If this is news to you, then you need to read The Autism Mom’s Survival Guide (For Dads, Too!) ASAP.”—BlogHer.com

“The Autism Mom’s Survival Guide is unique among books about autism in that it is not primarily about how to parent an autistic child.� Instead, it is written for the challenged parents themselves, understanding them to be individuals who need to find fun, happiness, validation, and fulfillment now, in the midst of struggle and hardship, in order to be healthy and whole.”—Special Needs Project



“Autism parents should keep this book close by for comfort and reassurance. Professionals will get a glimpse into the daily struggles facing the families that come through their offices. Susan has done us all a real service.”—Eileen Costello, MD, coauthor of Quirky Kids

“This brilliant book offers a wealth of insights and advice on finding personal happiness and contentment while parenting a child with autism.”—Tim Shriver, CEO of Special Olympics

“A life-line. Senator spoke my language, said the things I was afraid to say or even admit to myself.”—Lahnaya, autism blogger�


“Every parent of a child with autism should read this book. It’s honest and hopeful in equal measure, a rare feat in the world of special needs.”—Claire LaZebnik, coauthor of Overcoming Autism

“Senator knows well and writes eloquently about the real journey—both the sorrow and the joy—of being the mother of a boy with autism.”—Karl Taro Greenfield, author of Boy Alone: A Brother’s Memoir


“Susan provides a crisp and practical road map for parents along with links to organizations that provide services and resources.� I love the upbeat tone of the book.� A great addition to the ‘autism parent’s’ bookshelf.”—Laura Shumaker, author of A Regular Guy: Growing Up with Autism

About the Author
Susan Senator is the mother of three boys, the oldest of whom has autism. She is the author of Making Peace with Autism, a memoir of her family’s struggles and triumphs. Her writing on autism has appeared in the New York Times, the Washington Post, and the Boston Globe. She has been featured on the Today Show, CNN, MSNBC, Voice of America, and NPR.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A Paragon of Advocacy
By Ed Plunkett
The Autism Mom's Survival Guide is a necessary book for parents who are struggling to cope with how to function at anything resembling normal where there is an autistic child in the house.

Upbeat and honest, but never condescending or perky. The book manages to be very supportive but keeps an arms length from the dark places autism can take a family. It does offer real, balanced advice from someone who has been and will always be there. She and her husband have three children, one of whom is autistic. Susan is a great guide to have as she leads you through some effective methods of handling the day to day activities with a special needs child.

This is Susan's second book on autism. This is not a sequel though. Her first, Making Peace with Autism, is also worth seeking out.

I found the book to be geared mainly toward autism moms, (although there is plenty for fathers to get from this) who are the true heroes in the struggle to understand this condition.

If you have a child with autism in your life, you may find yourself nodding your head with many of the stories Susan and the parents she writes about have experienced. If you're new, you will find out very quickly what it is like to be a part of an autistic child's family.

Full disclosure: I'm one of the autism parents that were interviewed for this book.

3 of 3 people found the following review helpful.
A Must-Read for Autism Parents
By MommyRocks
This informative book should be in the library of every autism parent. It gives useful, practical advice from both the author and other ASD parents on how to survive and thrive as the parent of a child with a very difficult disability. I would also recommend it to educators and grandparents, so that they can get a good feel for the home life and unique challenges of an autism family. It is an excellent companion to the author's first book "Making Peace with Autism".

4 of 5 people found the following review helpful.
More than just a guide
By Connecticut Judge
First a disclaimer: I am not the parent of an autistic child.

This new work by Susan Senator, although intended to be of assistance to the parent of autisic children, can be appreciated by anyone. This book is more than just a parenting guide. This book is more than just the story of a parent with an unusual child. This is the story of the personal growth of a remarkable young woman. It is the story of not only accepting the hardships of a particular problem, but of embracing your plight and appreciating all that it is: both good and bad. It is certainly a book that can be appreciated by anyone who is willing to give it a try.

It is also the work of a very gifted writer. Susan Senator takes us into her family to explore how she (and the rest of the family) tackled the everyday adventures of the autistic child. She moves us when she tells us about getting her son a tuxedo for his first "prom" and she intrigues us with her use of belly dancing as an emotional escape. My favorite part is the comparison between the children's game of Candyland with being a parent of an autistic child.

This one is worth a few hours. It is much more than a simple parenting guide.

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The Autism Mom's Survival Guide (for Dads, too!): Creating a Balanced and Happy Life While Raising a Child with Autism, by Susan Senator PDF
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Nutritional Foundations and Clinical Applications: A Nursing Approach (Foundations and Clinical Applications of Nutrition), by Michele Gro

Now in its 5th edition, the critically acclaimed Nutritional Foundations and Clinical Applications, A Nursing Approach offers you a comprehensive, first-hand account of the ways in which nutrition affects the lives of nursing professionals and everyday people. Discussions on nutritional needs and nutritional therapy, from the nurse's perspective, define your role in nutrition, wellness, and health promotion. The dynamic author team of Grodner, Roth, and Walkingshaw utilizes a conversational writing style, and a variety of learning features help you apply your knowledge to the clinical setting. Content updates, specifically to the Dietary Guidelines for Americans 2010, an online resource, a new logical organization, and much more prepare you to handle the challenges you face with ease.

  • Emphasis on health promotion and primary prevention stresses the adoption of a healthy diet and lifestyle to enhance quality of life.
  • Content Knowledge and Critical Thinking/Clinical Applications case studies reinforce knowledge and help you apply nutrition principles to real-world situations.
  • Cultural Considerations boxes discuss various eating patterns related to ethnicity and religion to help you understand the various influences on health and wellness.
  • Personal Perspective boxes demonstrate the personal touch for which this book is known, and offer first-hand accounts of interactions with patients and their families.
  • Health Debate and Social Issue boxes explore controversial health issues and encourage you to develop your own opinions.
  • Teaching tool boxes provide tips and guidance to apply when educating patients.
  • Website listings with a short narrative at the end of every chapter refer you to additional online resources.
  • Updated content to Dietary Guidelines for Americans 2010 keeps you current.
  • Additional questions added to case studies in the Nursing Approach boxes help you focus on practical ways you can use nutrition in practice.
  • Study tools on Evolve present virtual case studies and additional questions with instant feedback to your answers that reinforce your learning.
  • Online icons throughout the text refer you to the NEW Nutrition Concepts Online course content.
  • A logical organization to updated and streamlined content lets you find the information you need quickly.

    • Sales Rank: #763636 in eBooks
    • Published on: 2013-08-07
    • Released on: 2013-08-07
    • Format: Kindle eBook

    Most helpful customer reviews

    1 of 1 people found the following review helpful.
    Just what I was looking for!!! Mountains of knowledge! Be your own nurse!!!
    By BeautyObsessed111
    This book was required for my Nutrition class for the RN program. Before starting the class I had been searching for a book with FDA/RDA vitamins, minerals, supplements, conditions, and dosages. Well I shortly found out after getting my book in that this has EVERYTHING!!!! From BMI, health guidelines, etc, you name it, it's in here! This is the best way to know what you need to know, as these days you really have to be your own doctor before going to the doctor with the amount of prescription meds thrown at us! It doesn't matter who you are, this book will help you in every aspect of health that you can think of and is MORE than worth the price! You will learn more about conditions and nutrition than you can imagine from 1 textbook!

    0 of 0 people found the following review helpful.
    Great useful and conprehensive read.
    By Brian Shockley
    Great and comprehensive book for soon to be nurses and medical/dietectics/nutrition classes and majors. Goes into great explanations and examples for how nutrition can work and heal your body and our current medical interventions for specific ailments and how the treat each with nutrition. The pathological expanded explanations make it applicable to real world medical examples and not just learning about nutrition basics

    2 of 2 people found the following review helpful.
    Great read, everyone looking to improve their health should consider this. It's not about dieting people, its just a diet.
    By J.M
    This is an excellent read. I should state that I am in nursing school so much of the terminology is familiar. However, it does to an excellent job of breaking down the components of health, nutrients and diet so the reader can stop ODing on vitamin supplements and understand how to treat themselves better for their long-term health and goals.

    See all 27 customer reviews...

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    Hanan al-Cinema: Affections for the Moving Image (Leonardo Book Series), by Laura U. Marks

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    Hanan al-Cinema: Affections for the Moving Image (Leonardo Book Series), by Laura U. Marks

    In this book, Laura Marks examines one of the world's most impressive, and affecting, bodies of independent and experimental cinema from the last twenty-five years: film and video works from the Arabic-speaking world. Some of these works' creative strategies are shared by filmmakers around the world; others arise from the particular economic, social, political, and historical circumstances of Arab countries, whose urgency, Marks argues, seems to demand experiment and invention.

    Grounded in a study of infrastructures for independent and experimental media art in the Arab world and a broad knowledge of hundreds of films and videos, Hanan al-Cinema approaches these works thematically. Topics include the nomadism of the highway, nostalgia for '70s radicalism, a romance with the archive, algorithmic and glitch media, haptic and networked space, and cinema of the body. Marks develops an aesthetic of enfolding and unfolding to elucidate the different ways that cinema can make events perceptible, seek connections among them, and unfold in the bodies and thoughts of audiences.

    The phrase Hanan al-cinema expresses the way movies sympathize with the world and the way audiences feel affection for, and are affected by, them. Marks's clear and expressive writing conveys these affections in works by such internationally recognized artists and filmmakers as Akram Zaatari, Elia Suleiman, Hassan Khan, Mounir Fatmi, and Joana Hadjithomas and Khalil Joreige, and others who should be better known.

    • Sales Rank: #1727869 in Books
    • Published on: 2015-09-18
    • Original language: English
    • Number of items: 1
    • Dimensions: 9.00" h x .88" w x 7.00" l, .0 pounds
    • Binding: Hardcover
    • 416 pages

    Review

    This is one of the most well-researched and engaging books I have ever read on the recent history of moving image in the Arab world and is an urgently required text on the subject. It should be eagerly consumed by many!

    (Omar Kholeif, writer and Curator, Whitechapel Gallery, London)

    Engaging with the relatively new field of experimental cinema from the Arab world, Laura U. Marks has produced a readily accessible, acutely observed, and carefully historicized account of a complex field of study that already feels seminal in its impact and insights.

    (Anthony Downey, Editor-in-Chief, Ibraaz)

    Laura U. Marks is one of the most original and remarkable minds of this generation. Hanan al-Cinema is a singular achievement that continues Marks's journey through experimental film and video, vanguard media studies, and her deep engagement with Arab visual culture. Introducing a body of work that will be unfamiliar to many, Marks's searching analyses and insights make an invaluable contribution to the field.

    (Akira Mizuta Lippit, Chair, Bryan Singer Division of Critical Studies, USC School of Cinematic Arts)

    In Marks' poetic prose and unique theoretical assumptions we face a type of critique whose potential in today's world is yet to be fully discovered.

    (Mada Masr)

    ...this is a book that should be mandatory reading not just for every student of film or new media, but for anyone with an interest in the passionate, intelligent, and accomplished cinematic work coming out of the Middle East today.

    (Art in America)

    About the Author

    Laura U. Marks is Dena Wosk University Professor in the School for the Contemporary Arts at Simon Fraser University. She is the author of Enfoldment and Infinity: An Islamic Genealogy of New Media Art (MIT Press).

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    0 of 0 people found the following review helpful.
    Five Stars
    By Amazon Customer
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    [S709.Ebook] Free Ebook Thinking on Paper, by V.a. Howard, J.H. Barton

    Free Ebook Thinking on Paper, by V.a. Howard, J.H. Barton

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    Thinking on Paper, by V.a. Howard, J.H. Barton

    Most books on writing assume that the sole purpose of writing is communication. These manuals seldom go beyond teaching how to avoid the problems of punctuation, grammar, and style that at one time or another ensnare the best of writers. Few, if any, of these books explore writing as a way of shaping thought.

    V.A. Howard and J.H. Barton, two Harvard researchers in education, take a radically different approach. While they agree with their predecessors that an important function of writing is the clear, direct expression of thought, they point out that many of our thoughts first come into being only when put to paper. By failing to recognize the link between thinking and writing, we fall into the deadlock innappropriately named writer's block.

    Thinking on Paper shows how writer's block as well as many other writing problems are engendered by the tendency, supported by traditional approaches, to separate thinking from writing. Drawing on the developing field of symbol theory, Howard and Barton explain why this sepapration is unsound and demonstrate how to improve dramatically our ability to generate and express ideas. For everyone who writes, this is a readable, accessible manual of immense educational and practical value.

    • Sales Rank: #993546 in Books
    • Published on: 1988-02-25
    • Released on: 1988-02-25
    • Original language: English
    • Number of items: 1
    • Dimensions: 8.25" h x .40" w x 5.50" l, .34 pounds
    • Binding: Paperback
    • 160 pages
    Features
    • Maroon and tan hardcover, Brown jacket with white lettering.

    About the Author

    V.A. Howard, Ph.D., is co-director, with Israel Scheffler, of the Philosphy of Education Research Center at Harvard University.



    J.H. Barton, M.A., is an associate at the Philosophy of Education Research Center and a private business consultant.

    Most helpful customer reviews

    25 of 26 people found the following review helpful.
    I don't know if I could've written a book without this book
    By Kim Boykin
    So you've opened a new file and are staring at a blank screen. Now what?

    Howard and Barton, two Harvard researchers in education, argue in Ch. 1, "Writing Is Thinking," that writing is about generating ideas, not just communicating them, and that writer's block comes from preoccupation with the "performance" aspect of writing (and also from the myth that you need to wait for flashes of insight from a fickle "muse").

    Ch. 2, "From First to Last Draft," explains a process that puts concerns about performance at the very end, where they belong: (1) Record every thought you have on your topic--half-formed thoughts, confused thoughts, silly thoughts, sentences, phrases, lists, feelings, questions--quickly, with no concern about clear formulation, aiming for quantity, not quality. (2) Go over these notes and give topical labels to large and small chunks of text. (3) Retype your notes (don't cut 'n' paste), grouping sections by topic. While this step is fairly simple and mechanical, you'll inevitably do a bit of rethinking, ammending, and revising along the way, but without stirring up performance anxiety. (4) Rearrange the topics into a sensible sequence. (5) NOW work on performance issues.

    The remaining chapters are about organizing ideas into an essay format, making an argument, and grammar and punctuation. These chapters may be helpful too, but I think the real gift of this book is not so much that it helps you write well but that it helps you write instead of not writing.

    The process works. I can vouch for it. I'm hyper-perfectionistic, but with the help of this book and Anne Lamott's "Bird by Bird," I wrote a book without ever getting paralyzed in front of a blank screen.

    20 of 22 people found the following review helpful.
    The very basics of logic, grammar, and writing strategy
    By richardpinneau.com
    The title, positive reviews, and Harvard affiliation of the authors was enough to make this book sound intriguing.

    I must say that that I was astonished by the slenderness of the content. In this 150 page volume, the last third is dedicated to an overview of grammar and punctuation, covering basics which almost anyone expecting to be an author probably learned in middle school - or would have in any of several basic writing manuals.

    Within the remaining 100 pages the authors do present an interesting breakdown of the writing process into three phases (of Generating and Recording Ideas; Composing Ideas; Expressing Ideas) in Chapters 1 and 2 (20 pages). The authors do explain the psychological importance of keeping these processes separated and helpfully suggest a strategy of portioning your writing time (esp. against a deadline) into roughly equal thirds for these three processes. These suggestions, however, can be adequately presented in a couple hundred words, e.g., as done in reviews, below.

    Chapter 3 offers 20 pages on "The Essay" (e.g., It is composed of an introduction, a body, and a conclusion). The authors tell of the importance of developing a thesis and of making connections between points between evidence presented in the body. Indeed!

    By the time I had read Chapter 3 it was becoming clear that some of the subtitle's intriguing promises (to aid the reader better to REFINE, EXPRESS, and GENERATE IDEAS) were going to be fulfilled at very rudimentary levels: perhaps as preparation for taking one's very FIRST course in composition.

    As for the remainder of the subtitle ("Understanding the Processes of the Mind"), the authors may be forgiven if a mere two (trim) chapters dedicated to that ambitious undertaking (totaling 20 pages) offer very basic insights:

    Chapter 4: "Making Sense: Reasoning for Discovery" - basic description of inductive and deductive reasoning; the need for probing one's analysis; considering the plausibility of evidence and assumptions.

    Chapter 5: "Writing Sense: Reasoning for Presentation" - covers univeral approaches to arguments (thesis vs. antithesis, etc.) and types of questions (factual, interpretive, evaluative).

    Then we round out the volume with:

    Chapter 6: "Grammar" (40 pages).

    If I were rating this volume as a primer on writing for high school students, I might give it 4 stars, as it IS written clearly (although certainly not grippingly) and covers some basics nicely.

    Billed as its title bills it ("Thinking on Paper: Refine, Express, and Actually Generate Ideas by Understanding the Processes of the Mind"), I can give it only 2 stars (the second being for clever marketing by the publisher).

    If you have had a composition course or own a basic book on composition, you can learn what this book has to add by scanning the reviews here.

    8 of 9 people found the following review helpful.
    One of the best books on how to write essays
    By John C. Dunbar
    This book will help any high school or college student write classic 3+2 essays as well as help anyone write well-reasoned essays for publication.

    Here's some of the things that I particularly liked:

    "Three propositions" for written communications: "1) Writing is a symbolic activity of meaning-making; 2) Writing for others is a staged performance; and 3) Writing is a tool of understandning as well as of communciation." The authors demonstrate how the writer must first discover what he wants to say ("meaning-making"). Then, the writer must fashion that into something understandable to the reader ("staged performance").

    They offer questions the writer needs to ask during the writing process, such as: "What do I want my readers to know?, What do I want my readers to feel? What do I want my readers to do?" The authors also explain why the questions "What?, Why?, Why Not?" are so important to inventive problem-solving.

    This book details how an essay should be developed mechanically. Their coverage of developing a Thesis Sentence was most helpful for me.

    Here's their definition of a Thesis Sentence: a rational defense and development of an opinion as precisely worded as possible, or, raising a precise question about something controversial and trying to answer it. The authors spend a good deal of time discussing the development of a Thesis Sentence and then how to develop the ideas that support it.

    I also found their discussion of Introductions very helpful, particularly that we should not be "Barging into the Topic" nor "Bungling into the Topic" -- both sections in the book describing common errors in Introductions.

    The authors discuss reasoning and do a great job showing the benefits and pitfalls in Inductive vs Deductive reasoning. After reading the book you'll be most knowledgeable about the differences and the details of how to develop arguments.

    The authors devote a large proportion of their book to the presentation of your argument to your reader, as opposed to the initial development of your argument.

    The final section on Grammar was not needed considering the large selection of books on this subject. But the extra Appendix on Inductive and Deductive logic was truly great.

    Think of this book as a combination of: how to write in general, how to write a reasoned essay, how to think, how to marshal your arguments in the most convincing way for the reader, how to search for truth.

    It's not a large book as it was written very concisely. I highly recommend this book.

    John Dunbar

    Sugar Land, TX

    See all 8 customer reviews...

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