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The complete guide to fundraising planning, tools, methods, and more
Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge.
Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed.
- Adopt an organized approach to fundraising planning
- Learn the common behaviors and motivations of donors
- Master the tools and practices of nonprofit fundraising
- Manage volunteers, monitor progress, evaluate events, and more
Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
- Sales Rank: #40327 in Books
- Brand: WILEY ACADEMIC
- Published on: 2017-03-06
- Original language: English
- Dimensions: 9.10" h x 1.80" w x 7.40" l,
- Binding: Hardcover
- 744 pages
- WILEY ACADEMIC
From the Inside Flap
In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.
Under the direction of two thought leaders from the Hartsook Centre for Sustainable Philanthropy, this outstanding group of contributors offers peerless depth of coverage and practical insight into their respective areas of expertise. Professionals and future practitioners alike gain single-source access to a thorough resource of knowledge and tools for making an organization's mission come true through donor funding. Take a look at the prevalent theories driving today's industry, what solidifies donor loyalty, the nuanced relationship between branding and fundraising, the psychological reasons behind why people give, and so much more. Every chapter is crafted to provide a memorable understanding of the covered material, complete with clear learning objectives, recommendations for further reading, illuminating case studies, summary self-test questions, and practical exercises. The multiplatform pedagogy goes beyond the page to the digital realm and expands the number of case studies and self-test questions, provides organized links to leading sources of sector information, and categorizes reading lists for each topic. After completing the step-by-step program inside this revitalized Second Edition, you can hit the ground running in the real world to:
- Immediately take control of an organization's fundraising with an accurate audit, identification of goals, and a fully aligned plan for reaching them
- Fortify the heart of any nonprofit by enhancing its case for support with a thorough updating to the latest conventions, applying refreshing techniques to sharpen its case, and designing it to inspire and motivate
- Establish a system for continuous improvement with ongoing assessments, including best practices for benchmarking, ensuring accuracy, and new ways to appraise the return on fundraising investments
Fundraising is the engine of every nonprofit, and with Fundraising Principles and Practice, Second Edition, you can develop a supercharged system that makes success the expectation.
From the Back Cover
THE DEFINITIVE RESOURCE ON FUNDRAISING FOR NONPROFITS
Fundraising Principles and Practice, Second Edition, is the perfect solution for everyone looking to make a name for themselves in fundraising for nonprofit organizations. Under the direction of two leading academic authorities in their fields, this one-of-a-kind resource brings together an all-star group of contributors from academia and the fundraising world. The result is an endlessly useful guidebook to the entire nonprofit sector based on the latest best practices and emerging research from economics, psychology, social psychology, and sociology.
Raising the level of funds needed for a nonprofit to fulfill its mission statement is harder than ever before. Personality and charisma aren't enough anymore—you need facts, frameworks, and theories to depend on to get the most out of such realities as Web 2.0, database fundraising, sophisticated planned-giving vehicles, and more. This updated new edition features a powerful framework to simplify setting goals, choosing strategies, nailing down a budget, creating a schedule, and monitoring activities. All of today's cutting-edge methods, tools, and best practices enable you to make the most informed decisions by putting your finger on the pulse of donor behavior, social influences, and the most effective models. This single resource distinguishes you from the competition by showing you how to:
- Organize your fundraising approach into a proven, streamlined system
- Get inside the heads of donors to understand their behaviors and motivations
- Immediately benefit from turnkey techniques for managing volunteers, monitoring progress, evaluating events, and more
Develop one of the most sought after skillsets in the industry with Fundraising Principles and Practice, Second Edition.
About the Author
ADRIAN SARGEANT is the director of the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the UK. He is the author and coauthor of several books, including Fundraising Management, Building Donor Loyalty, and Marketing Management for Nonprofit Organizations.
JEN SHANG is director of Research at the Hartsook Centre for Sustainable Philanthropy at Plymouth University and professor of Philanthropic Psychology. The world's only philanthropic psychologist, her work has been featured in The New York Times, The Chronicle of Philanthropy and on National Public Radio.
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